Privacy policy

Privacy Policy

Last updated · 16 May 2026

About this policy

HerBalance operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience for our wellness products.

Our store is powered by Shopify, which enables us to provide our online store, checkout, payment processing, order management, and related services.

This Privacy Policy explains how HerBalance collects, uses, discloses, and protects your personal information when you visit our website, make a purchase, subscribe to our products, contact us, or otherwise use our services.

Please read this Privacy Policy carefully. By using our website or purchasing from us, you acknowledge that you have read and understood how we collect, use, and disclose your information as described in this Privacy Policy.

Personal information we collect

When we use the term "personal information," we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with HerBalance, we may collect or process the following types of personal information:

  • Contact details, including your name, email address, phone number, billing address, and shipping address.
  • Order and transaction information, including the products you view, add to cart, purchase, subscribe to, cancel, or reorder.
  • Payment information, including payment method details, billing information, payment confirmation, and transaction details. Payment information is processed securely through Shopify and its payment providers.
  • Account information, including your login details, account preferences, subscription settings, and order history.
  • Subscription information, including subscription products, renewal dates, delivery frequency, skipped orders, paused orders, cancellations, and related preferences.
  • Communications with us, including messages you send to customer support, refund requests, questions, feedback, and other correspondence.
  • Device and usage information, including your IP address, browser type, device type, operating system, pages viewed, time spent on the website, cart activity, and how you interact with our website.
  • Marketing preferences, including email or SMS opt-ins, unsubscribe preferences, and interactions with our marketing messages.
  • Optional information you choose to provide, such as responses to surveys, quizzes, forms, product feedback, or other information submitted through the website.

We do not require you to provide health or medical information to purchase from HerBalance. If you voluntarily provide information about your wellbeing, cycle, symptoms, preferences, or product goals through a quiz, survey, support email, or form, we may process that information only for the purpose for which you provided it.

How we collect it

We may collect personal information from the following sources:

  • Directly from you, such as when you place an order, create an account, subscribe to a product, sign up for emails or SMS, contact us, complete a form, or request customer support.
  • Automatically through our website, including through cookies, pixels, analytics tools, and similar technologies.
  • From Shopify and service providers, including payment processors, shipping providers, subscription tools, analytics services, customer support tools, and marketing platforms.
  • From advertising and marketing partners, such as platforms used to measure, deliver, or improve advertising campaigns.

How we use it

Providing our products and services

We use your personal information to process and fulfil orders, process payments, arrange shipping and delivery, manage subscriptions, create and maintain customer accounts, send order confirmations, shipping updates, subscription reminders, and transactional messages, process cancellations, refunds, replacements, or customer support requests, provide a personalised shopping experience, and improve our website, products, and services.

Marketing and advertising

We may use your personal information to send you marketing communications, including email, SMS, or promotional offers, where permitted by law and where you have opted in where required.

We may also use your information to show you advertisements on platforms such as Meta, TikTok, Google, Pinterest, or other advertising networks. You can opt out of marketing emails by clicking the unsubscribe link in our emails. You can opt out of SMS marketing by replying "STOP" to any marketing text message.

Security and fraud prevention

We use personal information to provide a secure checkout experience, detect, prevent, or investigate fraud, protect our website and customers, verify transactions, and prevent unauthorised access or misuse of our services.

Customer support and communication

We use your personal information to respond to your questions, manage refund or guarantee requests, provide support, and communicate with you about your orders, account, or subscription.

Legal and compliance purposes

We may use personal information to comply with applicable laws and regulations, respond to lawful requests from authorities, enforce our terms, policies, and agreements, protect our legal rights, and resolve disputes.

How we disclose it

We may disclose your personal information to third parties where necessary to operate our business and provide our services. This may include disclosure to:

  • Shopify, which hosts our store and provides ecommerce services
  • Payment processors, to securely process payments
  • Shipping and fulfilment partners, to deliver your order
  • Subscription management providers, to manage recurring orders and billing
  • Email and SMS marketing providers, to send communications you have opted into
  • Advertising and analytics partners, to measure and improve our marketing
  • Customer support tools, to help us respond to inquiries
  • Professional advisers, such as accountants, lawyers, or consultants
  • Government authorities or law enforcement, where required by law
  • Business transaction parties, if we are involved in a merger, sale, acquisition, restructuring, or similar business transaction

We do not sell your personal information in the ordinary sense of selling customer lists for money. However, some privacy laws may define certain advertising or analytics activities as "sharing" or "selling" personal information. Depending on where you live, you may have the right to opt out of these activities.

Shopify

Our store is hosted by Shopify. When you use our website or make a purchase, Shopify may collect and process your personal information to provide ecommerce, checkout, payment, fraud prevention, analytics, and related services.

Information you provide through our store may be transmitted to Shopify and to third parties used by Shopify or HerBalance to provide services. These parties may process information in countries other than your country of residence.

You can learn more about Shopify's privacy practices at: privacy.shopify.com/en

Cookies, analytics, and advertising

We use cookies, pixels, and similar technologies to operate our website, remember your preferences, analyse website performance, improve our services, and deliver relevant advertising.

These technologies may collect information such as IP address, browser type, device type, pages visited, products viewed, cart activity, purchase activity, referral source, and interactions with emails or advertisements.

We may use tools such as Shopify analytics, Meta Pixel, TikTok Pixel, Google Analytics, Google Ads, email marketing tools, SMS tools, or similar services.

You can control cookies through your browser settings. Some features of the website may not work properly if cookies are disabled. Depending on your location, you may also have rights to opt out of targeted advertising or certain data sharing activities.

Email and SMS marketing

If you subscribe to our email or SMS marketing, we may send you product updates, offers, reminders, educational content, or promotional messages.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email. You can opt out of SMS messages by replying "STOP" to any marketing text message.

Even if you opt out of marketing, we may still send you transactional messages, such as order confirmations, shipping updates, account notices, subscription reminders, or customer support responses.

Third-party websites

Our website may contain links to third-party websites, apps, platforms, or services. We are not responsible for the privacy practices, security, accuracy, or content of third-party websites. If you visit a third-party website, you should review its privacy policy and terms before providing personal information.

Children's privacy

Our website and products are not intended for children. We do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

Security and retention

We take reasonable steps to protect your personal information from unauthorised access, loss, misuse, disclosure, alteration, or destruction. However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee perfect security.

We retain personal information for as long as necessary to provide our services, maintain business records, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements and policies.

Your rights and choices

Depending on where you live, you may have rights regarding your personal information, including the right to:

  • request access to the personal information we hold about you
  • request correction of inaccurate personal information
  • request deletion of your personal information
  • request a copy of your personal information
  • opt out of certain marketing communications
  • opt out of certain targeted advertising or data sharing activities
  • withdraw consent where processing is based on consent

These rights are not absolute and may depend on your location and applicable law. To exercise your rights, contact us using the details below. We may need to verify your identity before responding to your request. We will not discriminate against you for exercising your privacy rights.

International transfers

We may transfer, store, and process your personal information outside the country where you live, including in countries where Shopify, our service providers, or our business partners operate. Where required by law, we rely on appropriate safeguards for international data transfers, such as standard contractual clauses or other recognised transfer mechanisms.

Complaints

If you have concerns about how we handle your personal information, please contact us first using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local privacy or data protection authority.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, legal obligations, or operational requirements. When we update this Privacy Policy, we will update the "Last updated" date at the top of this page.

Contact us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, you can contact us at: